For a game that is all about forming new words out of existing ones, we made the alphabet our playground. In Scrabble, one thing quickly becomes another--sometimes with unexpected results.
Art Director: Katie Liang Copywriter: Greg Smallwood
CLIENT: Woodbine Racetrack AGENCY: Rethink Canada
To draw a younger audience to Woodbine Racetrack, we created an event called Grandstand Social, where horse racing and nightlife come together. Grandstand Social runs every Friday and Saturday night with extended racing hours and and a big party at the racetrack. With classic neon imagery and newly erected neon signs at the track, Grandstand Social is Woodbine's ode to the night.
Art Director: Katie Liang Copywriter: Nick Perry
Woodbine Grandstand Social TV15
Woodbine Grandstand Social Post 2
Woodbine Grandstand Social Post 1
Woodbine Grandstand Social Lower Thirds
Maple Leaf is one of Canada's oldest and proudest brands, with over a century of rich history. In fact, it's been with Canadians every step of the way, through many moments that define what we're all about. Especially in today's political climate, Canadians have emerged on the right side of history, and our favourite hot dogs reflect that. After all, Maple Leaf has been good since forever.
Government of Ontario
Texting and driving causes the majority of automobile accidents amongst young adults. To drive awareness towards this, we create large-scale physical texts that have been destroyed the same way a car will have--wrapped around poles, rammed against barriers, and so on. It will make passerby think about the the consequences of seemingly inconsequential actions.
Creemore wanted to remind LCBO customers that its UrBock collection pack is the perfect beer to take home this holiday season. We created two ads in the LCBO Food&Drink magazine that highlighted both the UrBock collection pack and Lot 9 Pilsner. And with no budget!
Alzheimer Society of Canada
Facebook timelines are not only an overview of what's happening, but also a place people share memories. But what happens when your memories start disappearing?
Alzheimer Society of Canada FB Sponsored Post
Lake Ontario Waterkeeper
Lake Ontario is dirty. Really dirty. Like, poo-colour dirty. Lake Ontario Waterkeeper is a non-profit organization that aids its pollution cleanup and marine life restoration. To raise awareness and drive donations, a massive sculpture made of 100% Lake Ontario water will be placed in Yorkville's IceFest to contrast the clean and clear water used for the rest of the sculptures. This PR-worthy stunt will drive headlines and be made into a case study video.
National Guitars + Boots & Hearts
National Guitars have an iconic presence in country music. But not a lot of people outside the guitar world know that it is these guitars behind their favourite songs. So why not partner up with Canada's biggest country music festival to remind people just that?
Client: Centre for Addiction and Mental Health
Alcohol addiction isn't something that happens fast; it happens over time, through months and years of repetition. Time is ticking, and gets shorter with each bottle. CAMH is there for those seeking to slow down before it's too late.
Canadian Blood Services
Whether we know it or not, every human is a lifeguard--albeit not at the swimming pool. The blood you donate is giving someone else something to hold on to. It may even save them.